A New Breed of Television: DOGTV Launches in San Diego
09:48 AM, Tuesday, February 14
The first network for canines is now available in Cox and Time Warner Cable households on Cox channel 2635 and Time Warner Cable channel 148

The first and only television network for dogs, DOGTV, is making its debut in San Diego. Scientifically developed and tested for four years, DOG TV, “a new channel for man’s best friend,” launches today exclusively on Cox and Time Warner Cable in the San Diego market.

“Loving our dogs so much, we feel guilty when we leave them home alone,” said Gilad Neumann, CEO of DOGTV. “DOGTV provides customized television entertainment, while the rest of the family is away at work or too busy to play. Studies show it relaxes and stimulates our dogs – keeping them healthier and more content.”

DOGTV is designed for dogs and approved by leaders in the pet industry. Backed by scientific research, humane societies and pet experts, DOGTV producers understand how dogs perceive the world. A creative team then spent hundreds of hours to produce appropriate content and test its benefits with dogs, dog owners, vets, and dog trainers before scheduling the official launch. To cater to a dog’s unique sense of sight, hearing, and movement detection, DOGTV took great care to select the right visuals – the scenery, scenarios, color palettes, camera angles, and transitions that appeal the most to dogs. In addition, the programming’s audio soundtracks, including music and other sounds, were selected specifically with a dog’s experience in mind.

Many people may be asking themselves, ‘Do dogs really watch TV?’

“The answer is yes! Dogs respond to what they see and hear on TV, and enjoy TV the most when they see other dogs, other animals and even inanimate moving objects,” said Dr. Nicholas H. Dodman, program director of the Animal Behavior Department of Clinical Sciences, Tufts University, Massachusetts. “YouTube has over 5,000 videos of dogs watching TV, and an increasing number of dog parents admit that they have seen their dog watching TV more than once. Unlike any other TV channel, every frame and every sound on DOGTV is designed 100 percent for dogs. DOGTV provides companionship – the right company – for a dog home alone.”

DOGTV is designed as the perfect babysitter for dogs who have to stay home alone. Research shows that dogs feel better in the company of television, especially when the right content is on. DOGTV’s three types of programming offer relaxing and stimulating content as well as positive behavioral reinforcements. Dogs that are left alone tend to become anxious so the relaxing sounds and music in the relaxing segment were created to keep the dog calm and peaceful. Many dogs also suffer from lack of stimulation, which becomes acute when their owner is away. The stimulating content will provide the dog with invigorating images, animation and exciting real world sounds to keep the dog up and running. DOGTV’s programming meets a dog’s typical daily cycle and helps prevent mental fatigue, depression and boredom.

“Animals need visual and auditory simulation throughout the day. DOGTV presents a breakthrough with programming that is created specifically for dogs,” said Dr. Nicholas H. Dodman. “It will help millions of dogs that are left home alone every day and also help pet parents who don’t have the luxury of taking their dog with them to work or paying for doggy daycare.”

Beginning today, DOGTV is available to Cox and Time Warner Cable households. On Cox, pet parents can find it on Channel 2635. On Time Warner, pet parents should go to Channel 148, select Find It On Demand, and then select My Pet. DOGTV is free for a limited time during the launch in San Diego. At a later date, DOGTV will be available on a subscription basis for a low monthly fee, approximately $4.99 per month.

For more information and to learn more, visit DOGTV at www.dogtv.com

About DOGTV: DOGTV is the first television network for dogs. DOGTV is a trusted source of scientifically developed content for dogs. DOGTV programming content is organized into relaxing, stimulating, and behavior-improving segments that work together to provide just the right balance for the daily cycle of our beloved "stay-at-home" pups. DOGTV’s revolutionary content is designed for a dog’s visual, auditory, and emotional sensibility. For more information, please visit: www.dogtv.com

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April 16, 2012
DOGTV has been a big hit so far with dogs falling in love with this program! You can also check out their social media pages at: http://www.facebook.com/#!/tv4dogs and https://twitter.com/#!/tv4dogs.

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