Escondido Humane Society Introduces DOGTV to Shelter Dogs
11:35 AM, Wednesday, April 11
Accomplished in its mission to promote responsible pet ownership by teaching compassion, respect, and caring treatment for all living creatures, Escondido Humane Society has introduced a new tool to assist in the positive development of its shelter dogs: DOGTV.

In early March, Escondido Humane Society installed and began showing DOGTV on televisions in the facility. During its first month using the scientifically developed programming, Escondido Humane Society has seen a marked improvement in all of the dogs who have been exposed to DOGTV. Higher-energy dogs, which were once showing signs of anxiety, are now exhibiting positive development and calmer behavior, including vocalizing less and resting more.

Caring for more than 5,000 animals a year, and with a current total of 115 dogs on-site, Escondido Humane Society provides animal care, adoption, education and protection services to north inland San Diego County. An open-door shelter, Escondido Humane Society partnered with DOGTV to provide an outlet of calm to the anxious dogs hosted in the behavior evaluation and adoption kennels. Dogs tend to show more signs of stress in an unfamiliar environment, and DOGTV has facilitated calm for these pups, providing recognizable landscapes and imagery to focus on.

The first programming of its kind, DOGTV meets a dog’s typical daily cycle and helps prevent mental fatigue, depression and boredom. DOGTV is scientifically developed to reduce stress, add pleasure and improve a dog’s development, and is designed and produced in strict accordance with dogs’ unique sense of sight, hearing, and movement detection, supporting dogs’ natural behavior patterns.

According to Dr. Nicholas H. Dodman, BVMS, MRCVS, a veterinarian specializing in animal behavior, dogs suffer from separation anxiety, even depression, when left alone. To address this angst, 61 percent of dog owners in the U.S. heed the recommendation from the Humane Society of the United States to, "keep a radio or television on in the house so dogs can hear comforting voices and not just silence." Now, recent findings demonstrate that dogs not only enjoy TV, but also have a clear preference for content created specifically for canines.

Additionally, with Queen’s University Belfast, Dr. Deborah Wells and Lynne Graham recently conducted a study of the influence of visual stimulation on the behavior of dogs housed in a rescue shelter. By monitoring 50 dogs in a shelter, they found that “the behavior of kenneled dogs is influenced by visual stimulation in the form of television programs.” Another research study conducted by Dr. Wells titled “The Influence of auditory stimulation on the behavior of dogs housed in a rescue shelter,” found that “certain types of auditory stimulation may be beneficial for the animals’ welfare.” Both studies are testament that DOGTV is a benefit for sheltered dogs and support the results seen at Escondido Humane Society within the last month.

According to Sally Costello, executive director of Escondido Humane Society, DOGTV is helping decrease the anxiety of its shelter dogs. “We heard about DOGTV and we jumped at the chance. The first afternoon we turned it on, we were surprised that the dogs immediately sat down and watched it. And it was quiet and calm,” said Costello. “This gives them something to focus on, and de-stress. It’s been a great experience for us. We really hoped that this would add something and it has. We are so pleased with it.”

DOGTV is the first television network for dogs. DOGTV is a trusted source of scientifically developed content for dogs. DOGTV programming content is organized into relaxing, stimulating, and behavior-improving segments that work together to provide just the right balance for the daily cycle of our beloved "stay-at-home" pups. DOGTV’s revolutionary content is designed for a dog’s visual, auditory, and emotional sensibility. For more information, please visit:

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April 11, 2012
I am so happy these shelter dogs get to experience DOGTV. Shelter dogs need love and attention too. This new television channel has already made a positive impact on these dogs' lives. Be a good human and leave a little love on by turning on DOGTV when you leave the house. Your dog will surely love it!
April 11, 2012
It brings a tear of happiness to my eye knowing that there are happier dogs because of DOGTV! Keep the TVs tuned!
April 11, 2012
This is great news for the dogs. I love the fact that this shelter is willing to try new things.
April 11, 2012
Agreed! Other shelters should follow suit.

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